Lebara announces MVNO in the UK

According to the company's press release, Lebara Mobile is launching a new Pay-As-You-Go SIM card giving ethnic residents based in the UK a simple, low cost way to call abroad or text directly from their mobile phones. Lebara Mobile SIM cards, top-ups and a range of handsets will be available through national and independent retailers as well as online. Lebara Mobile country manager Rob Gaskin said: "Lebara Mobile has already had unique experience in working closely with ethnic communities across six European countries and we know that UK customers have been crying out for a reliable low cost alternative to calling cards.
We also believe our offering will provide a real shot in the arm for the independent dealer channel." Customers will be able to use their existing mobile phones and retain their existing mobile numbers, or choose from Lebara Mobile's range of handsets. SIM cards are compatible with all standard UK GSM mobile handsets. A multi-lingual customer support service will be available and voicemail services will also be included.


Placed on Thursday, October 25th 2007 09:37