Lebara active in Switzerland

Lebara has started operations in Switzerland, a country with a 20% foreign population. The MVNO has introduced an attractive pricing plan that includes international calling rates starting at 0.19 Swiss francs. Swiss handset buyers are subjected to a national requirement on phone registration, a problem Lebara is facing since a large quantity of buyers in other markets are attracted to the MVNO because of a lack of registration restraints.

Placed on Monday, March 5th 2007 11:38